Not only has Adidas developed a dynamic style for Miami’s football uniforms, the company has also created an exclusive Miami numbering and lettering font for all sports to use to strengthen the Miami brand with a consistent and distinct look for all teams.
The Miami wordmark is prominently displayed on the shoulders of the football jersey and back of the helmet, expanding beyond the traditional “M” logo. Weaving the past with the present, a feather design on the helmet and in the numbers celebrates Miami’s rich traditions while looking to the future. Accenting the traditional Red and White colors, a chrome coloring is incorporated to highlight elements of the design to produce a vibrant look.
Echoing the Miami University Alma Mater of celebrating its tradition while embracing the future, Miami University Athletics unveiled a bold new look for its football uniforms in 2013 that includes cutting-edge developments in apparel technology from Adidas.
Reflecting a progressive vision that has quickly taken shape in the past few months to aggressively enhance many areas of the department, including facilities, this fresh look helps signal a new era for Miami Athletics.
Miami joins programs such as UCLA and Nebraska as one of just 12 schools nationwide to roll out the Adidas TECHFIT uniform with ShockWeb technology and is the only Adidas school to boast the school name on the shoulders of the jersey.